静养蓄睿

Management might increase marketing support in order to creat a recycle. This could be realised by the use of one or more of the following measures:

product improvements

repostion perception of the product

reach new users of the product(via new distribution outlets)

promote more frequent use of the product(fulfilling same need)

promote new uses of the product(fulfilling new needs)

It is very important to make sure the brand maintains a good mix of local and global content.

David Aakeer has defined the term as a set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm's customers. He has clustered those assets and liabilities into five categories:

1 Brand loyalty. Encourages customers to buy a particular brand time after time and remain insensitive as competitors' offerings.

2 Brand awareness. Brand names attract atention and convey images of familarity. may be translated to : how big a percentage of the customers know the brand name.

3 Perceived quality. "perceived" means that the customers decide upon the level of quality, not the company.

4 Brand associations. The values and the personality linked to the brand.

5 Other proprietary brand assets. Include trademarks, patents and marketing channel relationships.

The functions of branding are as follows:

1 to distinguish a company's offering and differentiate one particular product from its competitors;

2 to create identification and brand awareness;

3 to guarantee a certain level of quality and satifsfaction;

4 to help with promotion of the product